Taqnyia

Hiring Inhouse Social Media Team Vs Agency !

taqnyia — Thu, 23 Dec 2021 15:55:48 +0000

Thinking about hiring a team that helps building your brand but you are stuck between hiring Inhouse Social Media Team Vs Agency!
All business owners face a dilemma of hiring inhouse social media team or outsourcing to a Social media agency. Agency and in-house environments offer unique challenges and opportunities to develop PR, advertising or design, and marketing. It just depends on what you’re looking for. Here you are some of the advantages and disadvantage of both:

A dedicated in-house team certainly has the advantages of brand awareness and rapid response but there are drawbacks such as the exclusion of the manpower and innovations that a decent agency will offer a client.Inhouse roles are flexible for the variable things one do in a time. But at the same time, Agency role is more specified and to the point, for the attention being focused for each client separately.

Whether you’re looking to level-up your existing team, make new hires, outsource projects to an agency, or boost your own capabilities, it’s important to know exactly what it’ll take to outpace the competition in the year ahead.
To help you prepare, here are the five most in-demand marketing skills for 2021.

In Agencies, you are surrounded by a team and organization that are competitive, confident and proud of its expertise. Variety of resources leads to creativity and multi-ideas. Each field has its own specialized employee for content, design, strategy and reporting, etc…

You meet bunch of skills set required to handle all aspects of the campaign.

In Agencies, you hire 10 people in the price of one that inhouse pay for one social media specialist doing all the tasks, maybe unprofessionally due to the different skills needed and rarely can be found in one person. Different mentalities in an agency bring all experiences to the table. Also, Agency presents the client all tactics and recent updates in the social world and helps him to appear in the scene. Being surrounded by creative coworkers.

Employers in agencies exposed to a range of industries, helping you to grow your knowledge and making you ultimately more marketable.

Finally, Branding continuity needs a deeper organizational understanding plus professionalism in each field separately to guarantee innovation and continuous development. That’s why all you need is An Agency takes care of everything about your brand to BOOM in the scene.

Agencies are more creative.
Agencies have expert resources in each field.
Variable skills and experiences.
What you pay, goes to the right place
Connect you to updated market

The 5 Most In-Demand Marketing Skills This Year

taqnyia — Thu, 23 Dec 2021 15:50:29 +0000

Everyone loves a fresh start and, after a nightmarish 2020, we’re all ready to move full-steam ahead into a [hopefully] brighter, more successful year. But, as any great business leader knows, setting cohesive goals is only half the battle. To move the needle and make meaningful progress toward your goals this year, you’ve got to have the right people, with the right skills, in the right places.
Whether you’re looking to level-up your existing team, make new hires, outsource projects to an agency, or boost your own capabilities, it’s important to know exactly what it’ll take to outpace the competition in the year ahead.
To help you prepare, here are the five most in-demand marketing skills for 2021.

Advanced SEO ..

Today, most marketers have at least an elementary working knowledge of search engine optimization, like performing basic keyword research and what search engines look for when crawling content. But, search engines have become much more sophisticated in recent years, and it’s crucial your strategies and understanding of SEO advances, too.
Install an SSL certificate on your website
Improve your site speed
Ensure your site is mobile-responsive
Create an XML sitemap
Enable AMP
Register your site with Google Search Console
Add structured data markup to enhance resultsTake a look at Sprout Social’s Social Listening tool to get an analysis of where your audience is talking. You will be able to dive into gender, age and location data for your current social audiences. This is going to help you figure out which channels make the most sense for your business based on your audience. Demographic data is key here, rather than focusing on trends.

PPC Management ..

Global search advertising spend is expected to top $137 billion by 2022, according to Statista, and display ad spend has already surpassed $160 billion in 2019. I’m no math whiz, but that’s a lot of money.
If your organization is like most, you’re already spending a significant portion of your marketing budget on pay-per-click (PPC) ads. And, depending on your skills and PPC management know-how, you’re likely seeing a ton of success or flushing a lot of money down the toilet.

Social Media Management ..

A decade ago, you could get by with just a Facebook and Twitter account (that you updated once every few days). But today, social media has evolved into a massive and ever-growing beast run by complex algorithms that change on a whim. And now it’s essential for everything from building brand equity and establishing credibility to distributing content, expanding your audience, and managing customer relationships.
To thrive on social media, you need the ability to understand which platforms deserve your time and energy, how to cultivate and sustain engagement on each platform, and how to measure and monitor success in each space. This requires a thorough understanding of not only the culture within each social network and how to manage social media tools but also your brand voice and audience’s expectations.

Marketing Technology ..

Thanks to the evolution and growing complexity of marketing channels and platforms, and the fact that you can now measure nearly everything, marketing tech has become another arduous mountain to climb. Today, the ability to manage a growing arsenal of martech tools is one of the most in-demand marketing skills, which is why some businesses employ entire teams of marketing technologists. These professionals are usually tasked with acting as martech software admins, designing and managing workflows, running campaigns from the backend, ensuring data cleanliness, and communicating marketing performance by running and translating reports.
But even if you’re not a marketing technologist, it’s still essential you have a basic understanding of the martech solutions your organization is using and a few key processes — like how to pull simple reports, set up a basic workflow, or understand analytics. As the amount of data we capture and process continues to grow, data literacy will only become more critical for all marketing pros.

How to Develop and Grow Your Skills ..

As the digital marketing world continues to grow and mature, so do the skills necessary to meet revenue goals and achieve new objectives. Luckily, there are several online resources you and your team can use to sharpen your skills in the coming year.
HubSpot Academy certification courses
Google AdWords certification
Facebook social media marketing certification
SEMrush Academy
Moz Academy
Udemy marketing courses
Finally, if you started to have a mini panic attack while reading through this list of in-demand marketing skills, let me invite you to pause and take a few deep breaths. You don’t need to master all of these skills to be a powerful marketer in 2021 — you simply need to make sure you have access to experts who can manage each of these specialties, whether that’s by adding internal resources, hiring freelancers, or partnering with a reliable agency that prioritizes education and keeps employees certified.
By supporting your 2021 efforts with these in-demand marketing skills, you’ll be well-poised to make the coming year one of your best yet.

What Social Channels Are Right for Your Business?

taqnyia — Thu, 23 Dec 2021 15:42:17 +0000

There are many social channels out there, and many are rolling out new features on a weekly basis. It can be difficult to keep up with new social trends for businesses. With so many different platforms, it is hard to figure out which ones are worth your companies time and effort. It is also difficult to perfect your strategy on each channel.
The question is, how much time do you want to spend creating content, posting updates, and engaging with users, and on what platforms does this even make sense? You can’t perfect every platform, but you can find the right ones that mesh with your business. In this blog, we will break down which channels make sense for your business, and how to create the right strategy to do so.
Here are a few questions to consider.

1. Where Is Your Targeted Audience ?

At first, you may think you need to join social networks based on which ones are the newest, but really, you should focus on where your targeted audience is spending most of their time. It doesn’t make sense to spend time creating content on a social platform when your audience isn’t there to receive the message.
Take a look at Sprout Social’s Social Listening tool to get an analysis of where your audience is talking. You will be able to dive into gender, age and location data for your current social audiences. This is going to help you figure out which channels make the most sense for your business based on your audience. Demographic data is key here, rather than focusing on trends.

2. Where Are Your Competitors Hanging Out ?

Taking a look at where your competitors are posting will help you not only gauge industry activity and understand what social platforms are working, but also let you see the type of content your audience is engaging with.
Take a look at your competitor’s social strategy, and analyze what content is working and what is not on each channel. This will give you an answer as to where you should post, along with what channels you should avoid posting on. BuzzSumo has a great tool that allows you to see your competitor’s top-performing posts, along with showing you the content that best engages users. This can be very valuable to your business and can save you a great amount of time and effort.

3. How Many Channels Can You Efficiently Work On ?

After looking at where your audience and competitors are spending most of their time, you now want to take a look at how many platforms your company can handle. Maybe your audience is on all of the top social platforms, but do you have the right tools and enough resources to be constantly making updates on all of them? If you already have accounts on all of the top platforms, take a look and see what posts are resonating well with your audience on which platforms, and continue to post there.
Let’s say you’re a B2B company that has a strong presence on LinkedIn and are bringing in a good clientele from this platform alone. Your audience is also spending time on Facebook, but you don’t see much traction there. Just because your audience is on a certain platform, doesn’t mean you need to put a large focus there. Continue to focus on what platform is working best for your business. You can continue to post on those channels your audience is on, but put more effort behind what’s working versus what is not.
Final Thoughts
As we continue to see more and more social media platforms rolling out, along with new features, your business should be ready to understand and research each platform. You never know, when the next big social media platform rolls out, it could be a big hit for your business. Always stay on top of updates, and make sure your strategy meshes well with those platforms.

E-Commerce in Egypt

taqnyia — Thu, 23 Dec 2021 15:38:17 +0000

Three years ago, if you tell an Egyptian to buy a product or a service online, they will laugh at you. They would mock the idea; trusting a website with their private financial information or trusting that the product they receive is intact and working. Now, a lot of Egyptians and especially the younger generations are more tolerating to the idea. Mohamed Attya, the founder and CEO of Edfa3ly says: “The e-commerce market is growing between 25-45 percent annually,” In addition, he indicated “However, in Egypt there are many obstacles. For example, there is a low credit card penetration rate, with only two percent of Egyptians owning credit cards.” These statements were detailed to EgyptianStreets online newspaper 2 years ago. Currently, with a number of 40.7 million internet users, Egypt is the largest internet market in the Arab world, according to DailyNewsEgypt newspaper. The Egyptian e-commerce market is growing and attractive to local and foreign investors.

Based on observations of the current Egyptian e-commerce market, Egyptians are more open to idea of online shopping; they have more trust in the various service providers. Already, three online shopping companies/websites have gained the trust of Egyptian online shoppers; Souq, Jumia and Nefsak. “Egypt has the most online buyers [15.2 million] of any country in the Arab world,” Payfort’s report cited.

“Egypt’s e-commerce market will reach $2.7bn by 2020, almost doubling compared to its $1.4bn size in 2014, Payfort stated in a State of Payments’ report.”

The online purchase is controlled by males, with a percentage of 77% and just 23% females use it. Based on DailyNewsEgypt’s article entitled ‘Egyptian E-Commerce Market To Reach $2.7bn By 2020’ , “The age-range of approximately 50% of the online purchases varies between 26 and 35 years old, while 15% are between 18 and 25 years old. About 26% are between 36 and 50 years old.”

Now with an access to the internet, users could surf it either via personal computers/laptops or smartphones. The number of mobile phones in Egypt is around 92 million devices. This was the case two years ago. Now, with the blooming technology which offered at cheaper prices, Egyptians are relishing various smartphones.

All these factors make the Egyptian e-commerce market seem very appealing and promising to investors.

Social Media Examiner

taqnyia — Thu, 23 Dec 2021 15:32:21 +0000

Insights to help marketers discover how to best use social media marketing to connect with customers, generate awareness and increase sales.
Go for the: In-depth, step-by-step guides on strategies, content calendars and more to stay ahead in the social media game.
Stay for the: Advice on social media platforms like YouTube, Facebook, Twitter, Pinterest, Instagram, TikTok and more, including what’s working today.
The insight shared helps marketers formulate effective social media strategies on different channels. Posts include the latest social media updates and news, along with case studies, podcasts, interviews with experts and reviews of the latest industry research.

Extra credit for : The annual social media marketing industry report on the major social platforms.

The insight shared helps marketers formulate effective social media strategies on different channels. Posts include the latest social media updates and news, along with case studies, podcasts, interviews with experts and reviews of the latest industry research.
Extra credit for: The annual social media marketing industry report on the major social platforms.

What is SEO ?

taqnyia — Fri, 27 Aug 2021 12:40:08 +0000

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.