Being on every platform spreads your budget and your team thin. It's better to do two channels well than five badly. Start with your customers, then pick the channels that match them.
A quick guide
- Facebook and Instagram: wide reach in Egypt and the region, strong for real estate, retail and consumer brands, and the main paid-ads channels for most businesses.
- TikTok: younger audiences and fast discovery through short video; works when you can post often.
- LinkedIn: B2B, hiring and decision-makers; smaller audience, higher value per lead.
- YouTube: longer explainers, tutorials and project tours that people search for.
- WhatsApp: not a broadcast channel but often where the sale happens; connect it to your ads and website.
How to choose
- Ask your best customers where they found you and what they follow.
- Check where your competitors get real engagement, not just followers.
- Pick one main channel and one supporting channel, and post consistently for three months before judging.
Want a second opinion? We can review your channels and suggest where to focus your budget.